At first glance, not a particularly unusual lamp.  Until you look a bit closer anyway.  Instead of a long mains voltage C shaped filament, there's a tightly coiled 12V filament mounted above a small heat reflective disc.

The downside of the filament being mounted in this way is that combined with the smooth mirror-like reflector, is a very blotchy beam pattern compared to what it would be possible to create using an axial filament.

Also of interest in this lamp is the method that the filament is actually fastened to the support posts, in that rather than the usual crimp arrangement, the filament has actually been welded to the posts, as is the metal disc, being connected to one of the electrical connections to the filament.  This must have been quite an expensive and time consuming assembly to put together compared to more conventional lamp structures.

Another point which makes me think this must be one of Thorn's slightly more upmarket lamps is the highly elaborate cardboard cradle which the lamp is packed in within its carton.